WINSTON-SALEM, N.C. — Lynne Heflin, who served as the administrative assistant to Wake Forest’s head basketball coaches for 35 years, has been awarded the prestigious Gene Hooks Lifetime Achievement Award. Her tireless work behind the scenes and her ability to build lasting relationships with coaches, players, and staff have left an enduring legacy at Wake Forest Athletics.
“When they told me they were giving me this award, I was stunned and honored,” Heflin said. “You don’t often think of yourself the way other people do.”
A Lifelong Commitment to Wake Forest Basketball
Starting as a temporary assistant in 1985, Heflin worked with six different head coaches, including Bob Staak, Dave Odom, Skip Prosser, and Danny Manning. Her role evolved over the years, initially titled secretary and later administrative assistant, but her impact went far beyond managing schedules and office tasks.
Heflin oversaw everything from coaches’ calendars, budget management, and ticket requests to maintaining connections with former players to ensure they always felt part of the basketball family.
“No two days were the same,” Heflin said, describing her job as a dream role where she was more of a facilitator and family builder than just an office worker.
A Positive Influence on Players and Coaches
Heflin’s influence extended beyond the office. She developed strong personal connections with Demon Deacon players, supporting them during their time at Wake Forest and long after they moved on to careers beyond basketball.
“I had a relationship with all the players, and I think that’s what I miss the most,” Heflin said. “The six head coaches and dozens of student-athletes I got to know over the years were all special in their own ways.”
Her dedication to player welfare, particularly during memorable moments like the team’s back-to-back ACC Championship run, is fondly remembered by many.
Praise from Wake Forest Leaders
- Ron Wellman, Former Director of Athletics:
“Lynne was a constant presence. She built lasting relationships and was everyone’s go-to person in men’s basketball. Her contributions to Wake Forest are invaluable, and this award is a fitting tribute to her remarkable legacy.” - John Currie, Vice President & Director of Athletics:
“Lynne’s 35-year career exemplifies the care and personal attention that defines the Demon Deacon family. She made days better for colleagues, maintained relationships, and embodied the family culture of Wake Forest Athletics.” - Dave Odom, Former Men’s Basketball Head Coach:
“Lynne was loyal, hardworking, and committed. I never worried about anything when I was away because I trusted her fully. After I left, I told Coach Prosser the most important thing was keeping Lynne. He called me two years later and said, ‘You’ve never been more right.’ She was really good.” - Mike Muse, Men’s Basketball General Manager:
“Lynne was influential in the lives of players past and present. She was the gatekeeper of the program and continues to invest in everyone she met. A true Deacon for Life.”
A Legacy of Service and Family
Heflin’s contributions reflect more than just a professional commitment; they embody a sense of family and unity. She remains a loyal fan and supporter, attending games and continuing to connect with current and former players.
Her award comes as part of an impressive legacy of past honorees, including former athletes, coaches, and key contributors who have left a lasting impact on Wake Forest Athletics.
Past Gene Hooks Lifetime Achievement Award Recipients:
- 2024: Lynne Heflin, Former Men’s Basketball Administrative Assistant
- 2023: Syd Kitson (Football)
- 2021: Barbara Trautwein (Women’s Basketball Pep Band Director)
- 2019: John Foster (Former Football Manager)
- 2007: Dr. Gene Hooks (Baseball)
Lynne Heflin’s journey from a temporary assistant to a celebrated leader within Wake Forest Athletics highlights the power of dedication, relationship-building, and passion for community. As she receives the Gene Hooks Lifetime Achievement Award, Heflin’s story serves as an inspiration to all, exemplifying how one person’s behind-the-scenes efforts can leave an everlasting mark on an entire institution.
